BONNIE RANDALL-JOHNSON.

Posted

 

PROJECT TITLE: Consumerism. Are you consumed? 

PROJECT DESCRIPTION:  

Do you ever find yourself buying things that you don’t need?… We’re all guilty, we’re all human.  

This project is an immersive experience that highlights the forces of advertisements and how far a company are willing to go just to sell you a product. With Apple supposedly listening to every word you speak, it’s no coincidence when you start seeing products of the same theme your conversations start to arise on your social medias.  

The purpose of my project is to make the viewer feel uncomfortable when watching the film, by emphasising how normal it is to be force fed adverts in current time. According to TCS Media, it’s estimated the average UK citizen views 2,500 adverts PER DAY.  

Everyone is out for your money, but will you be consumed by consumerism? 

 

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